2020
PROJECT FRAME
Wearable Product Design, Design Strategy for POC Sports. Exploring a creative brand narrative to innovate a uniquely POC product.
CREDITS
Kevin Beard (Instructor)
[This is a student project. Not affiliated with POC®]
ANTI_ICARUS
What if the Icarus story ends differently?
What if we can take the sun's power and use it as our own to keep flying? The ANTI_ICARUS goggles absorbs UV-B, stores it, and releases it slowly, supplying Vitamin D for long duration mountain skiers.
BLOODLINE HAVEN
HARDLINE ÄNGEL
PRECARIOUS PLAYGROUND
Protection- the heart of POC.
POC began with a parent crafting the best protection for his children from the dangerous risks of gravity sports, while still encouraging their passion to grow. Mirroring the legend of Icarus and his father against the sun and the labyrinth.
Insights
The Flight: Backcountry Skiing
An extreme ski. Exploring out in snowy wilderness.
Mountain climb
Uncharted
travel
Downhill
skiing
24Hours+ duration
Usually done in groups to avoid risks.
Avalanche
Lost
Exhaustion
UV Rays
Long term exposure to natural force, such as the sun's UVB ray, is an overlooked issue in the sport. Immediate & long term harms:
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Sunburn
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Heat stroke
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Vision block & damage
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Skin damage
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Premature ageing
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Cancers
Tof Henry
Professional skier, 38
At the age of 2, skiing was a passion. After he lost his mother to cancer, it became a transcending journey to healing. And now, he's sharing it with his son.
The harmful UVB is also our source of Vitamin D, which has many immediate & long term benefits:
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Increased performance & energy
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Anti-fatigue
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Dopamine & motivation
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Stronger heart & muscles, bones & joints
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Increased immunity
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Blood pressure control
Absorbing the UVB, we create the vitamin D under our skin cells using proteins.
What complicated is the balancing maximum benefits from absorption with minimal harmful impact.
Design Strategy
Design Attributes
Bloodline Haven
Bloodline: The unbreakable bond & devotion of a parent. Haven: A reliable safe space, a protection provider.
Represents the brand / POC, the father, the guardian.
Hardline Ängel
Hardline: Full of curiousity and unyielding dream
Ängel: A pure flying creature with a true passion
Represents the user / skiers and Icarus.
Precarious Playground
Precarious: Dangerous feeling of an unknown place
Playground: A place of fun, sports, and exploration
Represents the environment / wild mountain, the labyrinth, and the sun.
