Wearable Product Design, Design Strategy for POC Sports. Exploring a creative brand narrative to innovate a uniquely POC product.
Kevin Beard (Instructor)
[This is a student project. Not affiliated with POC®]
What if the Icarus story ends differently?
What if we can take the sun's power and use it as our own to keep flying? The ANTI_ICARUS goggles absorbs UV-B, stores it, and releases it slowly, supplying Vitamin D for long duration mountain skiers.
Protection- the heart of POC.
POC began with a parent crafting the best protection for his children from the dangerous risks of gravity sports, while still encouraging their passion to grow. Mirroring the legend of Icarus and his father against the sun and the labyrinth.
The Flight: Backcountry Skiing
An extreme ski. Exploring out in snowy wilderness.
Usually done in groups to avoid risks.
Long term exposure to natural force, such as the sun's UVB ray, is an overlooked issue in the sport. Immediate & long term harms:
Vision block & damage
Professional skier, 38
At the age of 2, skiing was a passion. After he lost his mother to cancer, it became a transcending journey to healing. And now, he's sharing it with his son.
The harmful UVB is also our source of Vitamin D, which has many immediate & long term benefits:
Increased performance & energy
Dopamine & motivation
Stronger heart & muscles, bones & joints
Blood pressure control
Absorbing the UVB, we create the vitamin D under our skin cells using proteins.
What complicated is the balancing maximum benefits from absorption with minimal harmful impact.
Bloodline: The unbreakable bond & devotion of a parent. Haven: A reliable safe space, a protection provider.
Represents the brand / POC, the father, the guardian.
Hardline: Full of curiousity and unyielding dream
Ängel: A pure flying creature with a true passion
Represents the user / skiers and Icarus.
Precarious: Dangerous feeling of an unknown place
Playground: A place of fun, sports, and exploration
Represents the environment / wild mountain, the labyrinth, and the sun.
Colours, Materials, Finishes
COLOURWAY: BLOODLINE HAVEN - Bold orange with red and white details
COLOURWAY: HARDLINE ÄNGEL - Special edition nude with champagne gold and white details
COLOURWAY: PRECARIOUS PLAYGROUND - Dark blue black with black and grey details