CHÁ
CMF DESIGN
PROJECT FRAMES
PROMPTS
Designing a user experience through materiality (CMF) of a specific brand functionally, emotionally, and meaningfully. The final deliverable is a material palette for the product. *This project is not related to the actual brand MUJI and only used for educational purposes.
TIME
Spring 19
6 Weeks
INSTRUCTORS
Marshall Hamachi
MUJI CHÁ is a portable tea maker for the small moments of calm we needed within our hectic days.
Drinking a cup of tea is a simple action that gives us warmth, sense of safety, and nourishment. The product's materiality will translate this to the experience.
CRAFTED
FOR...
The ambitious hard-working youths of Japan.
The artists, the thinkers, the innocent old-soul.
The people of movement and practicality.
Airi Sugimoto, 23
Architecture student, Tokyo Institute of Technology
WITH MUJI'S
DESIGN LANGUAGE,
Neutral - Slowed - Thoughtful - Elegant - Harmonious
AND MATERIALS.
Natural - Friendly - Delicate - Reliable - Warm
Hourglass design is elegant yet fun, and stable.
Has the flipping action of an hourglass, but with simplified forms.
Added influence of common Japanese objects
Biscuit Bowl
(Unattached)
Drinking Lid
Container
Filter Lid
Tea Leaves
Filter
ROLE OF MATERIALS
FUNCTION
MEANING
SENSES
PHYSICAL PROPERTIES REQUIRED
Heat resistant
Food safe
Tough / strong
Lightweight
MUJI EXISTING MATERIALS
Ceramics, Glass
Linen, Cotton, Wool
Wood, Paper
Plastic
COMPETITORS EXISTING MATERIALS
Plastic, Silicone
Glass
Steel
Felt
MATERIAL PALETTE
Design presentation
inspired by food servings
Japanese tea tray carvings
Japanese large tea box style
Japanese stackable lunchbox style (for each 5 senses)
Boxes contain sample material experience accompanied with scrolls of mood boards
Bamboo material for the box is sustainable and peaceful.
Influenced by Japanese tea ceremony - an intimate culture of senses experience. To be enjoyed step by step and enjoyed visually.
Comes with an introduction to give a sense of expectation / theatrical. The red bow symbolise opening of the process and the MUJI brand.
The stack is placed in order from first experience (top) to the last (bottom):
sight > touch > sound > smell > taste
SIGHT
See the sight that reminds you of your fondest nostalgic memory, your good place, your home.
Corian, Canvas
Corian, Martinique
Porcelain, Grey
Porcelain, Green
Frosted Glass
Clear Float Glass, Maidenhair Grande detail
Clear Float Glass,
Antique Fleur detail
Hover mouse to see details.
Feels warm, soft, delicate, airy, and natural,
comforting you in an instant as you hold it
in your hand.
TOUCH
3Form Resin
Via Eco-resin, Sandstone
Lavender Wood
Cashmere
Pebble Stone
Hover mouse to see details.
SOUND
As you graze the surface, hear the faint and light shivering sound that takes you away to a different world.
Sand
Quay Cotton Polyester
Natural Basketweave Ligna Wood Veneer
Acacia Wood
Natural Wood, Painted finsih
Nylon Polyester Puff
Hover mouse to see details.
SMELL
Breathe in the subtle relaxing natural fragrances and exhale all your weights.
Cedar Scent Wood
Citrus Oil
Bisque Stone
Jasmine Tea Leaf
Lavender Scent Wood
Hover mouse to see details.
TASTE
Finally, taste the rich warm flavours that open your body and mind to complete zen.
Tea Baumkuchen Cake
Hover mouse to see details.
