CHÁ

CMF DESIGN

PROJECT FRAMES
PROMPTS

Designing a user experience through materiality (CMF) of a specific brand functionally, emotionally, and meaningfully. The final deliverable is a material palette for the product. *This project is not related to the actual brand MUJI and only used for educational purposes.

TIME

Spring 19

6 Weeks

INSTRUCTORS

Marshall Hamachi

MUJI CHÁ is a portable tea maker for the small moments of calm we needed within our hectic days.
 
Drinking a cup of tea is a simple action that gives us warmth, sense of safety, and nourishment. The product's materiality will translate this to the experience.
CRAFTED 
FOR...

The ambitious hard-working youths of Japan.

 

The artists, the thinkers, the innocent old-soul.

 

The people of movement and practicality. 

Airi Sugimoto, 23

Architecture student, Tokyo Institute of Technology

WITH MUJI'S
DESIGN LANGUAGE,

Neutral   -   Slowed   -   Thoughtful   -   Elegant   -   Harmonious

AND MATERIALS.

Natural   -   Friendly   -   Delicate   -   Reliable   -   Warm

Hourglass design is elegant yet fun, and stable.

Has the flipping action of an hourglass, but with simplified forms.

Added influence of common Japanese objects

Biscuit Bowl

(Unattached)

Drinking Lid

Container

Filter Lid

Tea Leaves

Filter

ROLE OF MATERIALS
FUNCTION
MEANING
SENSES

PHYSICAL PROPERTIES REQUIRED

Heat resistant

Food safe

Tough / strong

Lightweight

 MUJI EXISTING MATERIALS

Ceramics, Glass

Linen, Cotton, Wool 

Wood, Paper

Plastic

COMPETITORS EXISTING MATERIALS

Plastic, Silicone 

Glass

Steel

Felt

MATERIAL PALETTE

Design presentation

inspired by food servings 

Japanese tea tray carvings 

Japanese large tea box style

Japanese stackable lunchbox style (for each 5 senses)

Boxes contain sample material experience accompanied with scrolls of mood boards

Bamboo material for the box is sustainable and peaceful.

Influenced by Japanese tea ceremony - an intimate culture of senses experience. To be enjoyed step by step and enjoyed visually.

Comes with an introduction to give a sense of expectation / theatrical. The red bow symbolise opening of the process and the MUJI brand.

The stack is placed in order from first experience (top) to the last (bottom):

sight > touch > sound > smell > taste

SIGHT

See the sight that reminds you of your fondest nostalgic memory, your good place, your home.

Corian, Canvas
Corian, Martinique
Porcelain, Grey

Porcelain, Green

Frosted Glass

Clear Float Glass, Maidenhair Grande detail

Clear Float Glass,

Antique Fleur detail

Hover mouse to see details.

Feels warm, soft, delicate, airy, and natural, 

comforting you in an instant as you hold it

in your hand.

TOUCH
3Form Resin
Via Eco-resin, Sandstone

Lavender Wood

Cashmere

Pebble Stone

Hover mouse to see details.

SOUND

As you graze the surface, hear the faint and light shivering sound that takes you away to a different world.

Sand
Quay Cotton Polyester
Natural Basketweave Ligna Wood Veneer

Acacia Wood

Natural Wood, Painted finsih

Nylon Polyester Puff

Hover mouse to see details.

SMELL

Breathe in the subtle relaxing natural fragrances and exhale all your weights.

Cedar Scent Wood
Citrus Oil

Bisque Stone

Jasmine Tea Leaf

Lavender Scent Wood

Hover mouse to see details.

TASTE

Finally, taste the rich warm flavours that open your body and mind to complete zen.

Tea Baumkuchen Cake

Hover mouse to see details.

© Aziza Tanjung 2019