Brand Key Attributes
We worked with occupational therapists to design products that injury-proof homes so older adults can live safely without having to face a nursing home.
We co-create with several amazing older adults themselves throughout the design process. First-hand experience is the best teacher.
We use low cost rent apartments as our minimum requirements. So our products use non permanent modifications, easy to handle, and have neutral aesthetic.
Our designs are personalised and inspired by the mid-century style. A mix of classic & modern, timeless yet lively. Because older adults products don't have to be dull.