PROJECT FRAMES
PROMPTS

After concepting toy designs for every age groups, one was chosen to be developed further. I explored the kids' development benefits, play, safety, to mass productions. At the end of this project, the class held a toy sale event where we actually sold our final products to people!

TIME

Summer 19

6 Weeks

INSTRUCTOR

Krystina Castella

IMAGINARE IS A STORY TELLING CARD GAME!
BE YOUR OWN FILM DIRECTOR AND CREATE
AN UNPREDICTABLE MASTERPIECE. 
ACTOR CARDS

determines the character prompt in the scene. They include people of different genders and skin colours, as well as animals, all with different details and looks to encourage inclusiveness and imagination.

SCENE CARDS

determines the place and background prompt of the scene. From outdoors and indoors, in betweens (transportations), as well as night and day, creating an immersive play.

determines the topic of action in the scene. They are varied and open ended, which can be interpreted and built upon in different ways to the players' own imaginations.

ACTION CARDS
MAGIC TOKEN + ENDING TICKET

the ending ticket marks the end of the story. While the magic token decides if a character is good or evil, if a background is nice or unpleasant, and if an action is successful or not. An unexpected factor for more fun and interesting story!

The game encourage creative development using spontaneous ideas and imaginations.

Can be played alone or together with friends. Collaboration is important for social development.

Helpful for kids to express and share things that are difficult to say by using visual pieces.

Just like kids, parents or adults can also use it as inspiration generator!

CREATIVE
CO-PLAY
PLAY THERAPY
INSPIRING

My hobbies are 

playing dress up and reading story books

I am 12

I love all the Disney cartoons like Frozen

MEET OUR PERSONA.. SASHA.

 

The game is designed for kids of 10+ years. Especially who are interested in imaginative, creative, story telling, and pretend play areas. As it's the age to develop specific interests & creative outlets.

(Hover on her photo to meet her!)

TESTING FOR AN IMMERSIVE ILLUSTRATION STYLE

This one is more popular among girls.

This one is more popular among boys. The graphic can also easily be copied, as it lacks details.

This one is favourited by both genders. It also has stronger personality and emotions.

1

2

3

TESTING FOR A CINEMATIC DESIGN

1

2

3

Final iteration: all cards are the same, except for the golden ticket (simpler). More cinematic colours.

Iteration with softer graphic. But design is now too overwhelming.

Very fun card design but the style and colours don't match the illustration style.

PLAY TESTING

Real life has inspiring little details. People are based on friends and locations are based on places I've visited.

Actions originally use illustration instead of words, but it's too complicated and has less room for varying characters and imaginations.

People can make up very opposing characters from the same image! 

One sees a dog with a tie and glasses as an evil big corporation boss, another saw an old wise teacher to the protagonist.

1 TOKEN 40 CARDS
1 MILLION STORIES
FUTURE STEPS
TOY SALE EVENT
© Aziza Tanjung 2019